Disney Belgium The Pirates Treasure Hunt

‘Dead Men Tell No Tales’ was the fifth episode in the successful Pirates of the Caribbean franchise. The core-audience was getting older, though. And Disney needed to up their game towards a target group of students - late teens and early twens.

The Pirates Treasure Hunt

The brief

Get city students excited about the new Pirates Of The Caribbean film. Engage and involve them to be a part of the Disney Pirates-experience.

The work

We sent city students on a pirate treasure hunt using their most popular communication channel: Instagram Stories. Supported by Radio NRJ a treasure hunt was organised in major cities for an entire week. The campaign had them talking about the movie, engaged them into film-themed gameplay and drew them to cinemas all over Belgium.