Salariskompas

vacature.com Salariskompas

Can I claim a company car? Is merit pay the right system for me? Do I deserve a raise?
Many professionals, even experienced ones tend to get bashful when it comes to discussing a raise or benefits.

Salariskompas

THE BRIEF

Connect with vacature’s target audience by helping them get clear and concise answers to their questions. Establish vacature.com as an expert career consultant media. Develop a specific vacature.com tone-of-voice without compromising on credibility.

THE WORK

We created a lottery that allowed professionals to win a salary raise or to obtain a company car by chance. A tongue-in-cheek but nonetheless powerful campaign that clearly illustrated that a raise should be based on assessment and measurable data. We also presented the Salary Compass - a precise tool that shows professionals what they’re entitled to with mathematical precision.

The concept was conjugated to various media and channels. From a ‘scratch-and-win’ insert in print magazines, to printed ads, a Salary Raise Gameshow and a vast radio campaign.