UGENT De Zes
The internationally acclaimed University of Ghent asked us to build a tangible re-branding campaign that would perfectly illustrate the six pillars on which the institution is built.
The university was sitting on extensive documentation in which the six pillars of the University were academically explained. The academic aesthetic and idioms needed a more human and down-to-earth make-over. Not only of the written narrative, but of visuals, attractive website, print and other channels as well.
We designed a powerful, and to-the-point copy-style, worthy of the ‘scientific landmark’ that is the Ghent University. Each pillar got a separate, handmade visual, a signature color and style.