FAITH + Media Marketing Cannes Lions TV

The Cannes Lions Festival is the pinnacle of creativity and a breathtakingly massive display of industry-shaping work. Where professionals in communications, marketing, entertainment, design and technology gather every year to find out where the industry is headed.

We have been FAITHful followers of the Cannes Lions Festival of Creativity for many years.
Together with De Standaard journalist Peter Lissens who has been reporting on the festival for 15 consecutive years, we wanted to create some really engaging content.

Cannes Lions TV

The brief

Create attractive and appealing content that engages both the professional advertising and communication community ànd a broader audience as well as some of the key-note speaker’s fanbase. Create content that inspires and transcends the bland who-won-what narrative.

The work

We created our own TV-station and gazed at the creative fireworks with awe, amazement and wonder, while maintaining an objective journalistic reflex. We produced massive moving content on a daily basis. Interviews with advertisers, judges and creatives, inside stories about the
awards … Discover them all at www.canneslions.tv